The founder
Annabel Black
Coach + Business OwnerAnnabel Black is the founder of AddJoy Coaching®, a Christchurch, New Zealand based coaching practice dedicated to helping people create clarity, confidence, and joy in their lives. With a strong background in communication and formal training in brain‑based coaching, Annabel blends strategic insight with practical, human‑centred support to help clients move from overwhelm to purposeful action.
Her coaching approach is grounded in the AddJoy philosophy - small, meaningful shifts that create lasting change. Annabel’s work focuses on helping individuals reconnect with what matters, simplify the noise, and build habits that are sustainable.
As a business owner, fitness fanatic and mother of two, Annabel brings a real‑world understanding of balance, resilience, and the everyday juggle. Her clients value her energetic presence, clear communication and ability to guide them toward insight‑driven decisions that align with their values and goals.
Annabel believes joy isn’t something you find, it’s something you build, one step at a time.
Create more joy,
one step at a time
We use proven coaching approaches to help you create a life with more clarity, purpose and joy.
Together, we’ll identify the small moments that energise you and focus on what matters most—whether that’s your work, hobbies, community or family.
With practical guidance and ongoing accountability, we’ll help you turn your priorities into action.
Clients value our warm approach, transparent communication, and unwavering commitment to delivering a plan that works.
Simple techniques that
give big results
Together we will create a roadmap with a visual reminder of your joy. By building your own unique AddJoy menu, using our evidence based coaching methods, you will have a reference point for accountability.
Begin your
new journey
We are based in Christchurch and work
across New Zealand and Australia
Everything we do is done via video chat. This makes it quick, easy and more affordable, without compromising on quality.